The UK magazine Auto Express, Alpine is still looking into the possibility of selling its cars in the United States. The automaker’s plans to join the US by 2027 were hurt by tariffs this year. Philippe Krief, the CEO, says Alpine might release an SUV alongside the next A110 EV to compete with the Porsche Cayenne EV. Alpine, a French sports car company, has been considering entering the US automotive market since 2023. Earlier this year, the Trump administration’s tax changes slowed those plans, but the car company still doesn’t care. In an interview with Auto Express, Alpine CEO Philippe Krief stressed the company’s goals. Krief said that the future A110 electric sports car will be the first of its kind and that a larger performance SUV may come next. Krief said, “We need to go to the U.S. with A110 because this is the heart of Alpine,” to the paper. In the same interview, Krief said, “The A110 alone would not be enough to sustain the brand in the US,” adding, “But in the U.S., maybe it won’t be enough for dealers and our partners to sell.” Even though the company first wanted to make a big SUV for the US market, Krief is worried about selling a car that isn’t in line with the brand’s core values. The A390 is now the largest Alpine you can buy. This little electric SUV is smaller than the Porsche Macan EV in almost every way. It is clear that people in the United States want small electric cars, but Alpine’s prices are often higher than those of other companies in that market. Rather, the French carmaker is considering making a larger EV to take on the Porsche Cayenne EV. The company believes that the A110 would fit better with American buyers than the Cayenne’s larger size. Sadly, Krief didn’t know that the brand’s planned US market entry had to be rescheduled. Alpine said it planned to start 2027 in 2023, but as the date approaches, no official statements have been made. So, the news is still just a rumor, like the company’s big electric SUV, even though Alpine is still weighing the pros and cons of entering the US market.
