Get the Car You Want,
Just Don't Overpay For It.
Takes less than 30 seconds, 100% FREE
Get free new car invoice prices and compare dealer quotes to find the lowest price in your area.
See the real dealer invoice price before you negotiate, know what the dealership actually paid.
Skip the dealership haggling. Our free auto invoice pricing tool does the work for you.
Go beyond the window sticker. Discover dealer holdbacks, incentives, and the true new car pricing breakdown.
Invoice Pricing gives you free access to dealer invoice prices on every new car so you can negotiate with confidence and save thousands.
The car invoice price is what a manufacturer charges the dealership for a vehicle, also known as the dealer invoice price or dealer cost. It's typically hundreds to thousands below the MSRP sticker price, but it's not the dealer's true cost. Hidden profits like manufacturer rebates, dealer holdbacks, and volume incentives mean the real cost is even lower. Get a deeper look into how invoice pricing works
The sticker price is what the dealer wants you to pay. The invoice price is what they paid. The gap is your negotiating power. Read more between the differences of MSRP and Invoice Price.
Holdbacks, factory-to-dealer incentives, and volume bonuses can push the true dealer cost $750 - $10,000 below invoice. Learn why car prices often vary.
When you know the car invoice price, you negotiate from knowledge, not guesswork. That's exactly what Invoice Pricing gives you, for free. Read our invoice pricing for cars ultimate guide before you buy.
Read our reviews to see our happy users finding great deals!
See below common questions our users ask us about using Invoice Pricing to find the dealer cost on their new vehicle.
Our team has been in the car industry for over 30 years. When you do one thing for that long you find a passion for it. Read our teams thoughts on brand new 2026 makes and models alongside buying tips if you're considering making that new purchase.
Read in-depth reviews on every major make, from Honda and Toyota to BMW and Jeep. Each review covers pricing, features, and what to expect at the dealership.
Learn how to find the dealer invoice price, avoid common pricing mistakes, understand MSRP vs. invoice, and negotiate with confidence. Written by our team of auto pricing experts.