HOW IT FUNCTIONS A Jeep Cherokee that helps the company keep its position in the increasingly competitive market for small SUVs. Since the release of the outgoing fifth-generation Cherokee in 2014, Jeep has not been very fond of the Cherokee, as indicated by the declining sales of the vehicle. The new product would have a size and appearance comparable to the Grand Cherokee L but would be significantly smaller. It might even have a different name that is more socially acceptable. It would preserve the off-road prowess that has been a hallmark of its reputation for almost half a century as a pioneer of the SUV subtype, specifically the four-door SUV. This prowess has been a characteristic of its reputation for nearly half a century.