Ford CEO Jim Farley has stated that the company is set to experience a “Model T moment” next month as it unveils its upcoming electric vehicle strategy. Farley says that on August 11, the carmaker will show off its plans for a “breakthrough” EV and EV platform. Farley says that the new way will help Ford fight back against firms in China that make cars. Does anyone know what year it is? Jim Farley, CEO of Ford, indicated that the automaker might revisit its 1908 roots with a new “Model T moment.” Speaking during a July 30 earnings call, Farley informed investors that Ford will launch a revised electric vehicle strategy in August, aiming to strengthen the brand’s position against rising competition from Chinese manufacturers. During the call, Farley remarked, “August 11 will be a significant day for everyone at Ford.” He added that the company is heading to Kentucky to unveil its plans for developing a new platform and an electric vehicle unlike any previously made in the United States. Ford sees this as a “Model-T moment”—a chance to start a whole new line of cars with amazing features, technology, room, and gas mileage. As a key element of its electric vehicle strategy, Ford intends to introduce its upcoming electric car and reveal a brand-new EV platform. Last year, it was reported that Ford was collaborating with a small “skunkworks” team to develop a new electric vehicle platform that could be easily modified and used to produce a large number of cars “at volume.” The company said that the new platform would focus on bigger, cheaper, and more profitable cars, but they didn’t specify what types of cars these would be. Farley, in particular, has said before that the new cars are meant to compete with cars made in China. In a podcast from October 2024, Farley said that he drives a Xiaomi SU7 every day and doesn’t want to give it up. This made him realize that Ford would need to make significant changes to remain competitive. A poll was used to write this piece. You might be able to find more information or a different way to get the same thing on their website.
