Fiat has released two new trim levels for the 2024 500e, “Music and Beauty.” Both trims of the 500e Inspired by Beauty have features not on the original Inspi(RED) model. The paint job is rose gold. The Inspired by Music trim comes with a JBL sound system, a chrome strip along the door, cream-colored seating inside, and Tuxedo Black paint on the outside. The North American head of Fiat says that the company is thinking about bringing other models to the United States. They are also planning to work with fashion houses or create themes based on destinations. For its updated 500e electric hatchback, Fiat is continuing its nontraditional marketing approach in North America by releasing two new product “drops” that people can buy right away. Both (Beauty and Music) are full of sweets and have a musical theme. The glossy Tuxedo Black paint on the outside, and the cream-colored upholstery inside the Inspired by Music trim are meant to look like the black and white of sheet music and musical notes. The pretty carved wheels and a silver strip along the side of the car make it look like it’s ready for a night out. JBL made the seven-speaker sound system, and the famous Italian singer Andrea Bocelli tweaked it. The 500e’s stereo system has four settings that can be changed to make the room sound like a home theater, a recording studio, an outdoor stadium, or the Giuseppe Verdi Opera House in Pisa, Italy. The inside of Inspired by Beauty is the same cream color, but it is painted a rose gold color that is almost pink. Some people who know a lot about Fiat may have seen the Beauty model in a recent ad for Jennifer Lopez. It mostly stayed the same during translation, even though the car in the ad was a European-spec type. Both of the new versions have extras that weren’t in the original 500e release, called “Inspi(RED).” These include chrome accents, vinyl-wrapped controls, heated front seats, and doorsill protection plates. Additionally, Fiat has added extra features to both cars to help the driver, such as blind-spot monitoring, adaptive cruise control with lane centering, 360-degree exterior parking sensors, lane-keeping assist, and automatic high-beam headlamps. In a conversation with invoice pricing Aamir Ahmed, the head of Fiat’s North American operations, they discussed the brand’s future and what customers can expect. As Ahmed put it, “Fiat is a very distinctive brand.” “I don’t think we have to be a mass-market brand that launches cars based on generation.” Because of this, we’ll have a great time presenting the cars, and these drops will happen all year long. The plan is to make unique, limited-edition 500e versions with different themes. This will make it easier for dealers to sell cars, speed up the process for customers, and let Fiat designers make cars with unique personalities. At the moment, buyers can only choose between summer or all-season tires and a Level 2 home charger or points for charging in public places. Besides that, the car’s design follows the rules of the theme. “A lot of these cars are really extensions of our personalities, and they absolutely get personified,” he stated. And are these the things that make it feel like a friend? In a real, not forced way. At the same time, we know that none of the people who usually buy these cars come back. We want to follow your life path because we like the same things you do. Ideas for new products may come from various sources. There is also the possibility of working together in the fashion business, which has worked well for Fiat in the past. In North America, the last generation of the car came with a high-end Gucci trim level. In Europe, a 500 with a nautical design was made with the help of the luxury boat company Riva. In addition, he indicated that they are considering a wide range of diverse genres, such as travel and sports, for example. A lot of places make us feel good. In the future, we will figure out how to keep showing these sources of inspiration and making these one-of-a-kind cars. We’ll also have a mic drop moment and another drop later this year, as well as a partnership with a well-known Italian design company similar to our work with Gucci before. Making things electric is “At the heart of everything we do” Ahmed is adamant that Fiat will keep its reputation in the US as an environmentally friendly company, even though the recent drop in sales of electric vehicles (EVs) may mean that the company needs to change its approach. In the past year, American buyers have become more interested in hybrid and plug-in hybrid cars. In other parts of the world, the older version 500 with a hybrid engine is still for sale. “Electrification, at its core, will be at the center of everything we do,” he stated. It still needs to be clarified to us whether it’s all electric or a combination. For the time being, though, it will still only be an electric name. We need to put our clients’ needs first, but we also need to think about the world. So, if we went that way, it would still be good for the environment, but we’ll think about it and hear what our customers have to say. A growing list of American artists for the United States Most interestingly, Ahmed thinks that Fiat will add more models to its range in the US, which we thought was impossible. We would be interested in a performance version of the Abarth, but it would be better if a small crossover took the place of the 500X. In Europe, the company released an SUV-like model called the 600, which came with both hybrid and fully electric drivetrains. More recently, it showed off a number of Panda ideas that are sneak peeks at soon-to-be-produced cars. “Stay tuned because we don’t anticipate this brand being a one-vehicle brand forever,” he said. We are still looking into which options work best in the US market and how they can improve the 500. The 500 is Fiat, and it will stay Fiat. I will never do anything that could hurt the 500. Even though the 500e is still in its early stages of development in the US, Ahmed thinks that this clever marketing plan will help to keep the car’s appeal without having to make expensive mid-generation styling changes. “With how we plan to go to market with the drops, we’re going to continue to animate the life cycle of this car,” he explained to reporters. “We don’t have to stick to the usual beat. We want to use a lot of different strategies for our business in the US, which will help our brand grow.” Each of the two new Inspired By types costs $36,000, which includes delivery. They can be bought right now. The first drop is also for sale and costs $34,095. It’s an all-red model called Inspi(RED) that was made for the global AIDS charity (RED).
