Ford is building a new full-size pickup vehicle, the F-150 until the next-generation model arrives in 2026. The company keeps pushing the business, darling. Ford CEO Jim Farley told investors on a second-quarter earnings call that the upgrade, which includes a new hybrid, will be revealed at the Detroit auto show in September. The current automobile generation debuted in 2021. Ford sells hybrid pickup vehicles like the Maverick and F-150 PowerBoost. The Detroit auto show’s organizers announced that Ford, General Motors, and Stellantis will each debut two new automobiles during this year’s exhibition. Detroit returned last year after two years. The January international car show season was much less than before. Ford is producing a second electric F-150 Lightning pickup truck to accommodate future demand and investing in new assembly and battery operations at Blue Oval City in Stanton, Tennessee. Ford profited in Q2. The F-150, America’s most popular car, makes money. The corporation made money in the second quarter thanks to this truck and other vehicles with internal combustion engines. Net profits virtually tripled to $1.9 billion, with $45 billion in sales. Pre-tax revenue was $3.8 billion. Electric vehicles are struggling. Farley thinks Tesla’s price war might cost the EV market $4.5 billion this year, up from $3 billion. Ford planned to reach that level by year’s end. By 2024, the corporation will create 600,000 electric automobiles. Due to solid automotive demand, Ford boosted its annual profit prediction from $9 billion to $11 billion (before taxes) to $11 billion to $12 billion. Despite preparing for a UAW walkout, whose contracts expire on September 14, the firm did this. Ford and Unifor are discussing a Canadian labour settlement.
