Lamborghini is getting close to a goal many people thought or even hoped would never reach. The Lamborghini Lanzador, which was just shown off, is a preview of the brand’s first electric vehicle (EV). This is a challenge for a company whose image is built on loud exhaust sounds. But Lamborghini’s chief technology officer, Rouven Mohr, says that the company is currently trying out several other options. In an interview with, Mohr said that Lamborghini is “working toward making as little artificial noise as possible.” He also said that he “cannot accept” noises that have nothing to do with what the car is doing. This is one of the most pressing issues right now, according to Mohr. There is still a long way to go before the brand reaches its desired level of seriousness. Although we have some ideas and plans, the final design of the vehicle that will be constructed has not yet been chosen. Whether you think Lamborghini’s actions are heroic, finding the right mix may be challenging. Mohr says that most of these sounds will come from the electric engine. Lamborghini plans to give some of the sounds made by the motor and inverter a synthetic feel. For more clarification, Mohr stated, “We are experimenting with taking frequencies from the e-motors, amplifying some, removing some, and correlating this as close as possible to the drivetrain condition.” He says that some EVs make sounds that have nothing to do with what’s happening inside the car. What the vehicle is doing is different from what the sound says it is doing. Electric motors and inverters make some interesting noises, but they are generally quiet because they are so efficient and well-insulated from the cabin. Different sounds are made during acceleration, regenerative braking, and other situations, like when the field weakens at high speeds. It could be a good idea for Lamborghini to make these sounds louder. Maserati thinks it can beat its rivals in this area, just like Porsche did with the Taycan.