General Motors sells a few hundred cars in Europe each quarter. Detroit no longer builds vehicles in Europe or has European names after selling Opel and Vauxhall to PSA in 2017. It is returning with a plan. It will promote a variety of electric cars under its Nordic names. Sales are expected to begin this fall.

 

The manufacturer is most concerned about Norway, followed by Sweden, Denmark, and Finland, according to Automotive News. Norway’s intention to sell entirely zero-emission automobiles after 2025 is perplexing, but GM may start in the Nordic countries.

The Cadillac Lyre may be the first car the business exports (safe travels). GM can’t meet domestic demand. The corporation has till the end of the year to increase domestic production before delivering cars to Northern Europe. The only other Cadillac EV in the headlines is the ultra-luxurious Celestia, which is unlikely to be available in Europe at first.

Due to their comparable undercarriages, the Chevy Equinox EV and Chevy Blazer EV may also sell. Most European car buyers won’t be interested in Hummers or Chevrolet Silverado EVs.

Some UK and Irish GM plants remain. It expanded its Irish IT innovation hub and created a cutting-edge design lab in the English Midlands. Compared to North America, the buildings are tiny yet still something.

 

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