Subaru recently raised the prices of almost all its models, citing “current market conditions” as the reason. Price hikes range from $750 to $2055, depending on the model. The electric Solterra is the only Subaru model that won’t see a price increase. A spokesperson for Subaru confirmed the price increases to Invooice Pricing but wouldn’t explicitly say that tariffs were the cause. Along with more automakers, Subaru is raising the prices of almost all its cars in the middle of the year. A dealer’s website used to display a notice stating that prices had increased by $750 to $ 2,055, depending on the model. That notice has since been taken down. The only model that didn’t receive a price hike this time was the electric Solterra, which Subaru has struggled to sell in large numbers. Tariffs may look like the cause, but a Subaru representative was less specific, saying “current market conditions” were to blame. “The changes were made to maintain the client’s value proposition while keeping costs from increasing too much,” Subaru stated in a press release. The country where its products are manufactured has no impact on their prices. The dealer notice states that the prices of the Crosstrek and Impreza have increased by $750. The prices of the BRZ and WRX both increased by $ 2,000, while the prices of the Ascent rose by $ 1,085 to $ 2,055, depending on the trim level. The Legacy sedan, which will soon be discontinued, has received a $1,600 price increase. The Outback and Forester both increased by about the same amount: from $1715 to $1820 for the Outback and from $1075 to $1600 for the Forester. Subaru’s prices have gone up in the past when the model year changes. Earlier this month, Ford raised the prices of three cars made in Mexico. One of the reasons given was tariffs.
