The plug-in hybrid Ramcharger and the electric 2025 Ram 1500 REV pickup trucks can be told apart by their “RAM” logo. The font used on the EV and PHEV logos is different from that on the Ram 1500 and lights up in different ways depending on the lighting. One of Ram’s alternate logos started as a scribble made for fun and turned into the brand’s electric symbol. If you have yet to pay attention, Ram cars are going to change a lot. Along with a better version of its regular half-ton range, the company has also released the Ram 1500 REV, which is its first electric pickup, and the Ram 1500 Ramcharger, which is its first plug-in hybrid pickup. Both trucks have a different logo that makes them stand out. These trucks mark the start of Ram’s move to electric vehicles. A Different Kind of Ram The R-A-M letters are put together in a different font in the EV and PHEV logos than they are on regular cars. When they charge, the LED logo on their grilles blinks. The bright symbol is on all models, even the less powerful ones like the Ramcharger Tradesman. The badge on the nose looks like the ones on the trunk and the sides of the front doors, but none of them light up. One of Ram’s main exterior designers told Invoice Pricing that the first idea for the “RAM” logo came from someone on the team scribbling something during a design practice. Finally, it was picked because it is precise and technical, which makes the new electric cars look modern.
