Porsche is giving its Turbo cars new badges that look more modern. A new gray color called turbinate will be used to finish the famous symbol. Depending on the model, the color will also be used to complete the wheel spokes and the inlays in the front bumper. The change is part of Porsche’s plan to make Turbo cars stand out as a separate brand. Automakers often give different model lines and trim levels to their sub-brands. Look at the next Corvette or Bronco you see. No Ford ovals or Chevrolet bowties will be used to brag about making the most recognizable cars. Porsche is already planning to use a similar method on its capital Turbo cars. When the 2024 Porsche Panamera goes on sale at the end of the month, Turbo models will be set apart from the rest of the line by badges that are finished in Carbonite, the company’s new gray color. “We want to make the Turbo even more noticeable and set it apart from other versions, like the GTS,” said Michael Mauer, Porsche’s top designer. The old badge was red and gold, but the new crest was black and gray, which is a more subdued color scheme. Turbo models will be the only ones that can get it. The color will also be used on more than just the front badge. Porsche says that the color will also be used for the back logo and the edges of the side windows. In some models, the same color will also be used for other parts, like the spokes on the wheels or the inlays in the front face. Inside the cabin, the color will be used on things like seat belts, trim strips, and some Turbonite controls. The maker says that the level of changes made on the inside depends on the model. Based on what we know about Porsche, you’ll be able to get the old-school look. Keep in mind that the new will cost too much to buy.
