Some people lost it when Porsche showed off the Taycan EV’s fast version, called Turbo. Some people said that the title could only be used for cars with turbochargers, even though it made it clear that the Taycan was the fastest car. They will need to take anger management lessons because Porsche has said it will keep calling electric cars “Turbo” whenever it wants. Mayk Wienkoetter, who works for Porsche and is in charge of the Panamera and Taycan, said that “turbo” is a more general term for the company—something bigger if you will. People understand this, and companies spend decades making brands that are easy to know. As powertrains get better, that value shouldn’t be forgotten since many automakers are still having trouble coming up with catchy names for their electric cars. According to Wienkoetter, “Turbo is a soft brand for us.” “It has been around for 50 years, and people can tell right away what kind of car is in front of them, no matter what technology they use. It just tells you where it is; if the back says 4S or Turbo, you know exactly what it is. People who buy something know what they’re getting into. We shouldn’t be getting rid of this sign any time soon.” Since it was first used on the 1975 911 Turbo, the nameplate has been used to identify some of Porsche’s best cars in the current range. That’s true for both its electric cars (EVs), like the new Macan EV, and models that use gasoline or diesel engines, like the 911 and Cayenne. With its four-wheel steering and maximum power output of 630 horsepower and 833 pound-feet of torque, the Turbo model is capable of navigating tight curves with ease. If you are still upset that there isn’t a turbine-powered compressor on board, you need to fix your problem. Plus, I’m sure Porsche will be willing to hear your better idea if you have one. In the comments, should we listen to it?
