What’s the point of making cars so big? Some drivers want trucks with 400 lb-ft of torque and 8-foot beds, but we’ve all seen vehicles with way too much power for the jobs their owners use them for.

 

Telo, a new company in the San Francisco Bay Area that you say “hello” to, wants to make a truck that fits its shape. The company’s name, which comes from the Greek word telos, which means “purpose or goal,” makes this clear. But Telo won’t be successful if it tries to make a truck that is bigger and more powerful than any other. Instead, it is rethinking what a pickup could be in the electric age, which has led to a surprisingly simple idea. If it works, drivers who think pickup trucks are too big and bulky may learn that a car is exactly what they’ve been looking for.

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