Ferrari is known for having strict brand police, which can include suing you if you get the name it wants before it. It now hires rats all over the world by paying them to tell them when a business might be stealing its ideas. That being said, this doesn’t mean you can call in a carousel on your neighbor’s Chevy with a Ferrari badge. Last month, the program was told to owners in an email that was posted on the FerrariChat.com forum. By participating in the Ferrari Anti-Counterfeiting Reward Scheme, individuals have the opportunity to obtain public hearings “if you have identified a product that infringes on Ferrari Trademarks and is being sold at a commercial establishment.” This means that the local used car dealer who lied about a Toyota Celica kit car will now have to deal with the consequences. But it looks like this is mostly aimed at fake Ferrari memorabilia, which is easy to find online and in sketchy tourist shops. The language makes it clear that this should mostly be done in real stores, with eBay items being an exception (you need to get the seller’s address to report them). You help the lawyers for Ferrari a lot of the time. When it comes to what you get in return, Ferrari is very vague. The only words that are written are “gift item […] while stocks last.” You are not given any specifics. Ferrari says it only has to keep its end of the deal if you give enough information if it already has a report on the seller you reported, or for any other reason. No, you can’t sell a fake Ferrari ballcap to get a free teddy bear. Or ten dollars off at a gift shop or anything else they give you. It looks like a lapel pin. Thank you; it costs $549.99.
