2024 Toyota Models & Invoice Pricing

4Runner$36,765 - $50,745
Camry$25,295 - $35,720
Camry$25,295 - $35,720
Corolla$20,075 - $28,360
Corolla Hybrid$20,715 - $24,765
GR Supra$43,090 - $54,795
Highlander$35,085 - $49,190
Prius$24,525 - $32,820
Prius Prime$28,220 - $34,000
Rav4$26,250 - $36,180
Rav4 Prime$38,100 - $41,425
Sequoia$50,500 - $69,775
Sienna$34,460 - $50,460
Tacoma$29,475 - $47,030
Tundra$37,175 - $53,500
Venza$32,570 - $39,900

New Toyota Invoice Pricing: How to Get the Best Car Price

The new Toyota car, truck, SUV, or minivan you’re determined to drive away in comes with a hefty price tag. Nothing will change that — but savvy consumers can get their hands on the lowest possible Toyota car prices, ultimately saving them thousands.

Once you understand how the relationship between car dealerships and manufacturers really works, and get the invoice price for the vehicle of your dreams, you’re well on your way to getting the best deal. Here’s how you can outwit your dealership.


Toyota Invoice Pricing: What Do You Need to Know?

The new Toyota car prices dealerships initially offer consumers are only a small part of a much larger picture. A basic understanding of car sales jargon will help you get a better deal:

  • The Toyota invoice price is the price car dealerships pay the manufacturer for a car, truck, SUV, or other vehicle. The invoice price is not negotiable. Auto makers look at factors like the vehicle’s manufacturing cost, regional ad campaign fees, and freight charges to come up with this number.
  • However, to get their vehicles into as many dealerships as possible, auto makers use powerful incentives and rebates. The dealer holdback is, for instance, a refund many auto makers offer dealerships after the sale of a vehicle. While the precise amount varies from one manufacturer to the next, the dealer holdback is usually two to three percent of a car’s MSRP.
  • As a result of manufacturer incentives, car dealerships typically don’t have to pay the full Toyota invoice price. That’s where dealer cost, also called “true dealer cost”, comes in. This is the price a dealership actually pays for a new car.
  • The Toyota car prices consumers come across when they’ve just walked into the showroom are much higher, on the other hand. They typically reflect the MSRP, or manufacturer’s suggested retail price. The MSRP is nothing more than the retail price Toyota recommends for a particular vehicle.


How Does Knowing the Toyota Invoice Price Help You Get the Best Deal?

We know that the new car you’re getting ready to buy will be one of the most expensive purchases you’ll ever make. In an effort to get a better deal on your new Toyota, you’ll definitely want to haggle with one or more dealerships.

Make no mistake, though — car dealerships are entirely prepared for that, and they factor these brave efforts into the Toyota sticker prices. If you do what most potential buyers do and try to negotiate your way down from the MSRP, you’ll essentially end up paying the figure the dealership was aiming for in the first place.

Smart shoppers who want to make real savings need to employ a different tactic. If you can identify the Toyota invoice price, you can just forget about the MSRP. Start with a lowball offer closer to the invoice price, and allow your car salesperson to negotiate up from there.

When you use this negotiating tactic, you’ll ultimately end up getting a lower Toyota car price — a figure that more closely reflects the vehicle’s fair market price.

Although the car’s sticker price should mean nothing to buyers who are determined to get a great deal, it is important to set a hard upper limit for yourself. You can use our handy payment calculator to estimate your monthly payments if you’re not sure yet.


Toyota Invoice Price and Dealer Holdback: How Can You Calculate the True Dealer Cost?

Now that you know that the Toyota sticker price merely reflects the manufacturer’s ambitions and not even dealerships expect their customers to pay that much, you’ll be wondering what you need to know to get the best possible deal on your new Toyota.

With this easy formula, you can estimate the true dealer cost once you’ve pinpointed the Toyota invoice price for the model and trim you’ve got your heart set on:

True Dealer Cost = Invoice Price – (Dealer Holdback + Manufacturer Incentives & Rebates)

Not every auto maker offers the same incentives. The dealer holdback usually amounts to two to three percent of the vehicle’s MSRP, however. This knowledge gives you plenty of leverage to work with.

It’s important to be aware that it’s almost impossible to get the latest Toyota models at or even below their invoice prices. Dealerships still need to make a solid profit, after all. However, informed consumers can definitely earn themselves a better deal than the next guy if they’re working with the same Toyota car price “cheat sheet” car dealerships have access to.


How Can You Figure Out the Invoice Prices for Toyota Cars?

Understanding that you can get a better deal on your new Toyota if you know the invoice price is one thing — but actually determining the latest Toyota invoice prices is quite another!

Neither Toyota nor your dealership wants you to have this info. With our free invoice pricing app, however, you can get the secret price today! Just tell us what Toyota model and trim you’re hoping to buy, and we’ll get back to you. It’s that easy!


Use Our App Today to Get Toyota Invoice Pricing

Itching to drive away in your brand new Toyota? Hold up! Get the best price quote first, and save thousands!

Still have questions about Toyota car prices or Toyota truck prices? No problem! Feel free to contact us to get the answers you’re looking for.

Invoice Pricing

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