Audi is changing the way it names things again. At first, the company used random numbers instead of engine displacement marks. Its numerical names were just changed so that electric cars use even numbers and gas-powered cars use odd numbers. It is getting rid of that and going back to a more normal setup. The letter and number will always show what kind of shape the car has, how big it is, and what model it is. The “A” will be a car, and the “Q” will be an SUV. The A4 is a small car, and the A6 is a midsize sedan. You get it. It will, however, use different badges to show which types are electric. The names of diesel cars will be “TDI,” gas cars will be “TFSI,” and electric cars will be “e-trons.” This new layout definitely makes things easier and brings back Audi’s unique way of organizing things. Stop going back and forth and making changes all the time. Audi says that the change was made because of what the store and customers said. According to Marco Schubert, who is on Audi’s board of management for sales and marketing, “This decision comes after thorough discussions and aligns with the preferences of our customers, as well as feedback from our global dealers”. “Our naming system is designed to help clients worldwide easily navigate our portfolio”. The names of our models are intended to immediately convey their size and position within our lineup. The Audi A6 will be the first car to use the new system of names. Before this, the A6 would have been an electric car called the A6 e-tron, and the A7 would have been a gas-powered form of the same car. The two cars will now both be called A6, but you’ll be able to tell them apart by their engine badges: A6 TDI, A6 e-tron, and A6 TFSI. A lot better. Audi won’t change the names of the current A4 and A5, even though they are gas-powered and electric versions of the same car. This is because Audi won’t apply this structure retrospectively. It’s great that Audi admitted it made a mistake and fixed it. Companies aren’t always quick to make big changes, but Audi listened to dealer and customer issues and did what they needed to do.
