• The Wrangler was the first Jeep to use the color pink successfully, and Jeep’s 2024 Gladiator now has a striking new pink paint scheme.
  • The color costs $895 and will first be offered on the Sport, Mojave, and Rubicon trims. Other trims will follow.
  • Jeep says that about 30,000 people ordered the color for the 2021 Wrangler.

Today is Wednesday, so Regina George wears pink. But with Jeep’s newest paint color for the 2024 Gladiator, you can wear pink every day of the week. Tuscadero is the name Jeep gives to its newest paint color for mid-size pickup trucks. It is a pink color. We think it’s pink, though.

By 2024, the Jeep Gladiator will come in a bright Tuscadero pink color

Check out Jeep’s pink car

The eye-catching color pick costs $895, no matter the RGB value. It can be ordered until the end of the Gladiator’s 2024 model year. The Tuscadera Gladiators should be in stores by the end of the summer. For now, the pink color is only offered on the Sport, Mojave, and Rubicon trims, so be picky about which one you buy. Jeep says that more grades will be available in the next few months.

Jeep used to have Tuscadero paint. When first released, the Wrangler came in just one color. When the color first showed up on the 2021 Wrangler, Jeep said that about 30,000 people had ordered it, which shows how popular it was.

The base price for the 2024 Gladiator Sport is $39,790. The Mojave and Rubicon start at $58,230, which is a lot more money. The 2024 Gladiator gets a new paint job and some small changes, like a better grille, new technology inside, and a wider range of options. Since the diesel V-6 was taken out of production, the only engine left is the gas-fed 3.6-liter V-6. Today, Jeep CEO Antonio Filosa said on LinkedIn that a Gladiator with 4xe will be offered starting in 2025.

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