The Nissan GT-R has been losing value slowly and for a long time. The R35 was a cheap supercar beater when it was first released in 2007. Now it’s just a supercar, and it costs like one. Being 17 years old, it’s not a surprise that Nissan has only made one sale every day this year.

Nissan’s first-quarter sales report, which came out on Tuesday, talked about how fast the 2024 GT-R is. Nissan sold 77 GT-Rs in 77 “selling days” at the end of Q1. That’s about 22 to 23 cars per month, which is less than half of the 143 cars the company sold during the same time last year. It’s been here before for the GT-R, which sold just 21 cars in October 2017 and hit rock bottom. Since then, the GT-R has only sold over 90 units in a single month once, in 2018. Even though Nissan still sells a few dozen, sales have gone below that number on occasion.

During the quarter, Nissan only sold one GT-R every day

A lot of people think that the GT-R’s poor sales are because the price went up after it came out in June 2008, when it was only $69,850. The final price is still $122,985, even though it has 85 more horsepower and 37 more pound-feet of torque. But this is a bit hard on the GT-R since Carlos Ghosn didn’t care about it or any of Nissan’s other cars. When inflation is taken into account, the difference could be clearer. In today’s dollars, the MSRP for the 2008 GT-R is $104,540.

Nissan will soon cut the power so that the R35 won’t be fashionable for much longer. Nissan officials have said that the R36, which will take its place, is still in the early stages of development and will likely have an electric drivetrain, among other things. Someone at Nissan is determined to bring Godzilla back, but they are still determining when it will happen.

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