Because of market changes, like the Camaro’s cancellation, stricter environmental rules, and the possibility of electric vehicles with a muscle car design, anyone investing in the muscle car industry will need to find new ways to keep people interested, a great deal from Ford is available to owners of Chevy Camaros, Dodge Chargers, and Dodge Challengers who decide to buy a new Mustang. Ford will pay these owners $1,000 upfront. Dealers call “Conquering cash” giving discounts to customers who already shop at a rival. The idea of “conquering cash” is not new. Dealers love the chance to make money off of other players, and customers like the idea of getting cash rewards. Ford is offering this deal to people who own or lease any LX Dodge Charger or Challenger on the road, as well as any Camaro made after 1995. This is special because the Mustang’s three main rivals are already no longer being made. It can be a good deal for people on a tight budget who love American power, especially in older cars. Fans of old muscle cars might think it’s sacrilegious because muscle cars are meant to be tribal. Where did Ford, Chevy, and Mopar go? But because the market is having trouble staying alive, it’s a smart move to get customers interested while keeping competitors from getting some important money. It also shows that the market is changing, and these changes can be good or bad. Chevy doesn’t make the Camaro anymore, especially not in this form. The golden age of fast cars in the late 2000s is over. Ford seems driven to make as few mistakes with money as possible. Ford is giving Camaro, Charger, and Challenger drivers across the country a $1,000 credit until April 30th.
