Lincoln stated the price of the 2025 Aviator while showing off its updated interior with better technology and a new look on the outside. The base Premiere trim now costs $59,890, $5,155 more than it did before. The most expensive Black Label model now costs $88,390, which is $7,790 more than it did in 2024. Lincoln is making changes to the mid-size Aviator SUV for 2025. The front end will look sharper, and technology will be better. But the changes are expensive; the base Premiere form of the updated Aviator now costs $59,890. That’s $5,155 more than the same time last year, and the price hikes for more expensive cars were even bigger. 2025 Costs of Flights The base price of the Black Label goes up $7,770 to $88,390, and the base price of the Reserve goes up $8,490 from 2024 to now. The Illumination Package now comes standard on both the Reserve and Black Label cars. It includes LED daytime running lights, a Lincoln logo that lights up, and adaptive LED headlights that change based on speed and road curvature. Two new colors have been added to the Black Label: Cenote Green and Whisper Blue Metallic. Front seats that are both heated and cooled are now standard on all new Aviators. The Aviator costs a lot more than many of its closest rivals these days. There are cars like the Infiniti QX60, Acura MDX, and Cadillac XT6 that start at less than $52,000, but none of them are even close to the Lincoln, which costs $88,000. The Genesis GV80’s base 2.5T model costs $59,050, which is about the same as the Aviator’s price. The Prestige Signature model GV80 3.5T costs $83,270. Audi’s Q7, which begins at $60,695, is the German automobile that comes closest to competing with it.The Volvo XC90, on the other hand, costs a bit more, at $57,895.